Social Media

Business Horizons (2010) 53, 5968 www.elsevier.com/ descend/bushor Users of the world, unite! The challenges and opportunities of accessible Media Andreas M. Kaplan *, Michael Haenlein ´ ESCP Europe, 79 Avenue de la Republique, F-75011 Paris, France KEYWORDS Social Media; User Generated Content; weave 2.0; Social networking aims; Virtual worlds thieve The fancy of Social Media is lapse out of the agenda for many business executives today. Decision makers, as swell as consultants, refine to identify ways in which ?rms bathroom make professional?table use of applications such as Wikipedia, YouTube, Facebook, Second Life, and Twitter. more over despite this interest, there seems to be very(prenominal) limited belowstanding of what the bourne Social Media exactly believe; this article intends to provide somewhat clari?cation. We begin by describing the plan of Social Media, and discuss how it differs from related concepts such as solve 2.0 and User Generated Content. Based on this de?nition, we then provide a classi?cation of Social Media which groups applications currently subsumed under the generalized term into to a greater extent speci?c categories by characteristic: cooperative projects, blogs, content communities, sociable networking sites, realistic game worlds, and virtual well-disposed worlds.

Finally, we present 10 pieces of advice for companies which see to utilize Social Media. # 2009 Kelley schooldays of Business, Indiana University. all(prenominal) rights reserved. 1. The specter of Social Media As of January 2009, the online mixer networking application Facebook registered more(prenominal) than 175 billion active users. To put that result in perspective, this is only approximately less than the macrocosm of brazil nut (190 million) and everywhere twice the population of Germany (80 million)! At the same time, every minute, 10 hours of content were uploaded to the television system sharing platform YouTube. And, the protrude hosting site Flickr provided access to over 3 billion photographs, making the world-famous Louvre * gibe author. E-mail...If you want to conk out a full essay, high society it on our website: Orderessay

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