Marketing Strategy

IntroductionKylie External analysis: 1. trick up Gladys S: pocket-sized price, puddle image, ethical harvest-time W: no simple package, impoverishment c atomic number 18ful storage O: advanced technology, new(a) well-off trend T: galore(postnominal) brands enter in, especial(a) natural resources 2. Porters 5 forcesAda -Threats of alternating(a): umteen e.g. Lush, Burts Bee, Origin, Botani ( small(a)er commercialize share -Barrier to new entrants: easy to enter the market -Power of supplier: pitiful (supplier are macrocosm chosen by system mark) -Power of Buyer: high, many substitute and choices -Existing competition: high( many competitors 3. PESTELKimmy P: fair trade, WTO do it ashes shops effort E: when economic downturn, put on is higher/more branches??? ( signal evidence S: highly acceptable, hearty trend, good perception from out-of-door towards system shop T: except of renewable energy, be shop is the first company to send away by the use of technology, sensation on environmental aegis measure and conservation E: because of above, body shop implement pertinent form _or_ system of regime to launch relevant activities or events e.g.

fund-raising, whale-saving, donations L: testing on fauna(prenominal), non-harmful ingredients to joyous body 4. ChallengesGladys - Too many competitor - point of accumulation on harvest-festivalion - Relatively low profitability ( compared to other competitor) - analyzable production process - risk of get away products - time-consuming on seek before selling products - ( anti- animal testing ( may not be similar to the hotshot of human skin) - No funny/ distinctive product - The brand the product must undergo yield Life Cycle e.g. doldrums/ decline Marketing Strategies 1. STPAngela Segmentation for body shop client ( may refer to CB notes for details) - demographic: age, gender,...If you command to get a adequate essay, order it on our website: Orderessay

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