Epinion Organizational Behavior Paper

Founded in May 1999, Epinions is an online buying guide that offers honest consumer palingenesiss on over 150,000 point of intersections and run. Epinions also offers links to the Webs best professional reviews and obtain resources. The companys mission is to help people make better the proficient buying decisions. Epinions provides real advice, ratings, and reviews by employing the expertise of consumers who have utilize the products and services. Epinions main argonas of differentiation are:

Web of Trust. Epinions has developed a applied science that helps consumers sort out information. Relevant opinions and product recommendations are chosen for consumers based upon their Web of Trust.

The Right Incentives. Epinions content is demand driven. Users are encouraged to create content that people need. Eroyalties, Epinions reward currency, assign reviewers efforts and match supply with demand.

Real Advice from Real People. Epinions does not edit reviews. Consumers grapple their experiences, both good and bad.

Transparency. Using an automated peer review mechanism, users are able to quickly disregard certain members advice out-of-pocket to a history of poor review quality.

Problem description

Epinions is entering into a critical growth phase. Currently, the organization is structured to nourishment distributively product channel with one Category Manager (CM). As Epinions expands its sites content, the current organizational structure will not support the direction of the expansion.



A successful expansion of its catalog of services depends on an organizational restructuring of Epinions team of CMs. Epinions is considering adding new product categories and spend in its current businesses without increasing its staff cost. Consequently, the key bailiwick is to redefine the new role of CMs relative to new product category or market additions.

Research Methodology

Our process for analyzing the restructuring problem face up by Epinions, consisted of familiarizing ourselves with the company, its organizational structure, growth history, and corporate goals of...

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