Two Wheeler Automobile Industry TVS Motor Company Limited

STRATEGIC MANAGEMENTSubmission onInstitute of Rural Management AnandTABLE OF CONTENTSPage No.

1. Introduction51.1 Industry52. Macro Environment epitome62.1 Pestel Framework62.2 Analysis of the straightaway Environment92.2.1 Factor foodstuff condition92.2.2 Demand condition92.2.3 Related and supporting industries102.2.4 private-enterprise(a) Rivalry112.3 Key Drivers of Change112.3.1 Short depot (within 5 years)112.3.2 Long term (> 5 years)112.4 Porter?s Five Forces Framework122.5 Strategic stem Analysis132.5.1 motorcycle segment132.5.2 Scooterettes segment132.5.3 Mopeds segment143. COMPANY ANALYSIS153.1 Mission and Vision153.1.1 Mission153.1.2 Vision163.2 Strategic Business Units163.3 imaging Analysis173.4 Strengths and Weaknesses193.5 SBU Strategies213.6 Corporate-SBU roles and relationships223.7 Strategies, direction and methods233.8 Study of organization structure and suggestions for structural changes to appliance strategies243.9 Resource allocation plan and controls to implement recommended strategies254. Conclusion26LIST OF ANNEXURESS. No.



TitleIPrices and Duties: Two wheelersIIProjected deal for selected vehiclesIIIVehicle Owners Availing of Loan from Financial InstitutionsIVAuto Finance (June, 2002)VSIAM report on gross sales of automobiles April - August 2004VITVS: Financial performance 2003-04VIIMarket partings of Major Players in Motorcycle marketVIIIMotorcycle Market Segmentation ? Price BasedIXTVS: New product launchesXR & angstrom unit; DXITVS: Value Chain AnalysisXIITwo wheeler Exports from India, 2003-04XIIIChange in composition of cardinal wheeler market over 5 yearsXIVTVS: Turnover ease up up in the year 2002-03XVMarket Share: MotorcyclesXVIMarket Share: MopedsXVIIMarket Share: ScooterettesXVIIIParenting MatrixXIXStrategy ClockXXStrategic Group Analysis - MotorcyclesXXIStrategic Group Analysis ? ScooterettesXXIIStrategic Group Analysis - MopedsXXIIIStrategy Development DirectionsXXIVBCG MatrixXXVTVS: Market Share (%)XXVITVS: Changing product pen; Capacity of 4 stroke vehicles in total vehiclesXXVIITVS: ExportsXXVIIITVS: poise sheet as at 31-03-2004XXIX TVS: Profit and loss chronicle for the year ended 31-03-2004TWO- WHEELER AUTOMOBILE INDUSTRY1. IntroductionThe two-wheeler industry in India has to a great extent been shaped by the maturation of the industrial policy of the country. The two-wheeler industry in the nineties was characterized by an increase in the number of brands available in the market which caused firms to compete on the basis of product features and increase in sales volumes in the motorcycle...

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