Applying Market Principles

MACROBUTTON DoFieldClick Type your Name HereMKT 255Fundamentals of MarketingUnit 5 Individual ProjectCommented by : Dr . Sabrina Segal21st sniffy , 2008AbstractEthics and value be the primary principles that control actions and decision of an mortal . Today , cordial responsibility has been given much tenseness and social scrutinize is necessary in ensuring right lotion of ethics . The purpose of this is to investigate ethical implication of life-style marketplaceing in the low income residential areas . Lifestyles are the last pro products that include Adidas Nikes , and Reebok . Marketing rationalises social and virtuous strata of an somebody . It has an impact on the perception of unavoidably of customers . As a manager , changes should be made in marketing strategies to reduce criminal acts among this throng . Lastly , this foc wasting diseases whether the marketing of lifestyle products should die hard in the market especially among the impoverishedIntroductionEthics are the moral principles and values which control actions and decision of a person . When pressure are increased for the realization of larger quantities and matching of demands , the decline and devaluation of concern ethics , values and culture may result . Social responsibility today has been in the forefront and social audit has been obligatory in enabling right coif of ethics . This investigates ethical implication of lifestyle marketing among the low income residential areasof productLifestyles are the high pro products which comprise of Adidas Nikes , and Reebok among other footwear fad . Lifestyle advertising of the consumer products is believed to have contributed to social tensions indoors families and among peers especially of poor social segment Lifestyle goods such as branded sportswear are highly condition oriented and their image counts compare to its functional benefits . Most of the vendor s efforts are design to the teenager groups . Nike , Adidas and Reebok have the same marketing plan , showing their products as being cool .

The marketers use persuasive communication on their products in to attract the targeted group . Magazines , television grass-roots advertising are the prevalent media used to passing information to the target group (Anagnos , Gus .et al , 2001Ethical implicationsMarketing weakens the social and moral structure of the public . It has an influence on the perception of inevitably of consumer . It should be noted that there are more basic unavoidably such as physiological and security needs to be satisfied among the poor than just esteem needs . Thus , the misfit of these significant needs could lead to social tensions deep down the impoverished which to a large extent comprise of market illiterate . In this perspective , there are unspoiled ethical concerns that bother . The rationale that marketing lead to soundly being of the consumers is not clear in this context collect to the evident of social tensions and criminal rise related to these products . slightly of the problems related to the marketing of the lifestyles goods are that the manufacturers are not adequate to(p) to distinguish groups who are more vulnerable to the promotion of these products this practice cannot be...If you want to get a full essay, order it on our website: Orderessay

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