Social Networking (facebook, Myspace)

The JAWS co . is a conjunction primarily dealing in knocked out(p)door apparel . Its headquarters are situated in Athens , GA and has a chain of around whizz hundred fifty stores around the country . Being of a considerable size of it , it has revenues in the vicinity of 15 million annually . It houses items such(prenominal) as jackets , shoes , sunglasses etc . along with a lease assortment of outdoor equipment such as fishing rods , camps etcFrom performance of products down to selling , JAWS handles all its operations by itself . It out sources most of the production to smaller companies specializing in making garments . any of which is produced and sold under the brand name JAWS and its configuration of torpedo brands (sub-brands for specific items like shirts , trousers etc . JAWS have a fairly subside advertising campaign aimed at the right target by primarily ATL activities . What it needs now is to tap into a larger market using channels that a re specific to the target audience . Such channels should be crotchety yet provide an adequate amount of exposure to the company to the right target marketJAWS target market is youngsters ranging from 16 to 25 who are physically fit , active and love the out-of-doors . Being a premium brand , the social class is medium to upper and thus with enough earning power to bear with their productsSocial networking websites have gained massive popularity over recent years . The primary coil purpose of such sites is to provide a platform , a space on the web where commonwealth with affiliations , similar interests opinions , professions etc . brook come together and stay in touch for one or many purposes . Whether these spate have met in accepted life or not does not matter . This nerve of such sites enables them to create a platform bereft of boundaries and limitations .

With the speedy growth of internet speeds across the world , communicating and staying in touch with people half across the world has been do easier and such social networking sites like Facebook and MySpace further facilitate this purposeBeing of the in the raw era , such websites are usually used by students and youngsters . Facebook was started as a webpage where students from Harvard can get online and stay in touch with people at the university It rapidly expanded into a worldwide phenomenon with over 50 million users in good a few years . Facebook provides a platform to legislate message , share data , photos and various other things that friends or family exchange . MySpace goes a step further in this strike in that it allows its users to modify the very website itself . Visitors to a users pro bequeath see it the way the user wants them to see . They can chip in colors , manipulate fields and add or hit whatever aspects they feel likeHence such websites help connect people on an international scale Youngsters and even older people see it as a communication tool and pass away hours on such websites per daySuch websites are obviously a sound channel with a specific target audience bounty on it most...If you want to get a full essay, edict it on our website: Orderessay

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