Honda Analysis

Revolutionising of the Motorcycle Market in japan and the US ?Demand: Japans post war devastation lead to the subscribe of the average Japanese person shifting towards a much technologic eachy manageable and frugally affordable product, this being the motorcycle. In 1948 there was 247 Japanese competitors in the loosely defined and unincorporated labor. The industry transformed and 4 main players came out of this in the Japanese industry; Honda, Yamaha, Kawasaki and Suzuki. Honda was the main player in this industry lead by the visionary inventor and industrialist Sochiro Honda. Following elaborateness into the American and European markets carry rose from 450,000 units in 1959 to 4,450,000 by 1974 up nearly 10 fold. The Japanese had come to prevail a market controlled by the Europeans and Americans 20 years earlier. ?macro Factors: P: Post war Japan was in ruins all the major cities, industries and transportation networks had been staidly damaged. E: Decimated economies lead to a change in the automotive industries with the development of a demand for cheaper, more fuel economic modes of transport. Public transport was severely overcrowded and gasoline was restricted The transformation of the motorcycle market in the 1960s benefitted all producers.

S: There was a rise in the need for cheap, reliable and economical transport. Middle class consumers started to deprave motorcycles as the image was changed from ride or die mindset of biker gangs to upstanding middle class people using these lightweight, economical bikes to travel to work T: the development of small lightweight motorcycles and infixed combustion engines L: E: Economical form of transportation. little pollution ?Changing of the industry dynamics Hondas strategy was richly volumes per model, providing high productivity and low costs with a key fierceness on obtaining market share even if it meant incurring losses in the short term to do so. Honda was already... If you want to bring down a full essay, order it on our website: Orderessay

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