Patagonia Another Way of Doing Business

1Introduction Patagonia was founded in 1957 by Yvon Chouinard who defines himself as a loath(p) profession man. He started his lineage as a representation to climb and surf year long, seeking to build the top hat product to satisfy his temper. Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis. Patagonias Mission Statement Patagonia grew out of a small company that do tools for climbers. Alpinism remains at the heart of a worldwide business that still makes clothes for climbing as well as for skiing, snowboarding, surfing, fly fishing, paddling and trail running. Customers argon willing to pay a premium for the Patagonia brand and environmental ethic. The companys goal is as simple as it is challenging: to produce the highest-quality products while doing the least possible harm to the environment. Yvon Chouinard founder and owner of Patagonia has done business differently since the beginning of the company, placing environmental sustainability and social welfare of his employee in advance profit. Three examples of the company practice will show how trade and business can meet ethical behavior.

2Patagonia: a different workplace environment Patagonia is hiring only passionate people (friends, family…) who are also product user so they dont have to understand the customer because they are the customer. Patagonia has developed the allow My People Go surfing flextime policy to cope with the employee passion (surfing, backcountry skiing…). There are no private offices and the architectural layout keep communication opens. The cafeteria where employees can gather throughout the daytime serves healthy, mostly ve formarian food. The company has also an on-site child tutelage center, the presence of children playing in the yard, or having lunch with their parents in the cafeteria helps keep the company atmosphere more familial than corporate. Patagonia has a program that allows employees to take off up to... If you want to get a full essay, order it on our website: Orderessay

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