Kodak

Research Question #4: Kodak 1)Kodaks Digital sales argon extremely important to the company, because it is such a large portion of their integral revenues. Looking at a somewhat new-fangled article, it is evident that Kodak Digital sales represent 54% of the total revenue brought in by the company in 2005. (Digital, 2006) 2)With tout ensemble of the facets that Kodak has in their business, it is believed that the digital sales will continue to increase. The riddle is that they ar a relatively small player in a saturated grocery store of digital cameras. There are so many aspects to digital cameras and so many companies switching. They are on cell phones and even pens, and are not apply conventionally anymore. Lately Kodak did a product launch featuring high tech cameras, printers, HD features, and all with touch screen features. (Imaging, 2008) Digital printing now is where the money is, but there are many computing machine companies to compete with. 3) Traditional Photography Digital Photography impudent Technologies This S-Curve shows that the digital photography is just historic the point of inflection, where there is a break because traditional photography is in the past and has broken into the new technology of the digital world.

It is still on the rise, because it is not old enough to ache a renewal technology. (Hill and Jones, 2007) Kodak is fully in the new digital photography, meaning that it has strength to grow in the digital market because they have travel on. This also creates a need for growth and increased market share while they are at the top of the market. 4)Kodaks main(prenominal) competitors in the 35mm, traditional film industry are as follows: Canon, Nikon, Pentax, Minolta, Olympus, and possibly Pentax. Those are the main producers of the best lenses, highest quality products, and the virtually recognized companies on the internet when searching for the best traditional cameras. These are the names that appear most frequently and have the... If you want to get a full essay, order it on our website: Orderessay

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