Love Marks

Contents FOREWORD A.G. LAFLEY CHAPTER 1: START ME UP presents what I learned from ?ve great businesses Ive worked for: Always surround yourself with inspirational Players Zig when others zag Get out of the of?ce and into the thoroughfare Live on the edge Nothing is Impossible 9 11 CHAPTER 2: TIME CHANGES EVERYTHING The journey from products to trademarks, from trademarks to brands. A quick look at why brands are running out of juice as they confront the Attention Economy 23 CHAPTER 3: EMOTIONAL RESCUE Why I believe emotional connections can turn brands. If you spend your geezerhood reviewing data, read every word of this chapter. Twice. INSIGHTS: Maurice Lévy, Publicis Groupe 37 CHAPTER 4: solely YOU NEED IS LOVE Taking brands to the next level depends on ane four-letter word: L-O-V-E. INSIGHTS: Sean Fitzpatrick, sportsman; Tim Sanders, Yahoo! 49 CHAPTER 5: GIMME SOME RESPECT come will change the way we do business, but yet if it is built on Respect. No Respect, no Love. Simple. Lets celebrate what Respect has achieved 59 CHAPTER 6: LOVE IS IN THE AIR Okay, so how do you create Loyalty Beyond Reason? INSIGHTS: Alan Webber, ready Company time 65 CHAPTER 7: BEAUTIFUL OBSESSION So what are Lovemarks?

They jolly along Loyalty Beyond Reason through their obsession with Mystery, Sensuality, and Intimacy. Here are our ?rst ideas about putting them into action. INSIGHTS: Jim Stengel, Procter & Gamble 73 CHAPTER 8: ALL I HAVE TO DO IS DREAM Understand how Mystery can transform relationships with consumers. Great stories; mythic characters; the past, present, and future together; dreams and inspiration. Be inspired by the ideas and actions of great Mystery makers. INSIGHTS: Dan Storper, Putumayo World Music; Cecilia Dean, Visionaire magazine; Maurice Lévy, Publicis Groupe; Sean Landers, artist 81 CHAPTER 9: THE HUMAN TOUCH The ?ve sensessight, hearing, smell, touch, tastemake Lovemarks factual in the world. Leading... If you want to get a full essay, evidence it on our website: Orderessay

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