Effects of Globalisation on Culture

Tentatively, this paper answers the original foreland by arguing that the exhibit is no longer as simple as McDonaldisation. Globalisation is no longer a monolithic force and can now mean a number of competing elements North the Statesn, European Union, Chinese every vying for the alike population cultural pie. Thus, while a homogenised world culture may indeed be the final carrefour as these various cultures blend, that culture may not be buttocksable as a Made In America product. Or it may only have certain elements recognisable as such: for example, in the scenes of a futuristic Los Angeles as seen in the movie Bladerunner.

Benjamin Barber, in Jihad Vs. McWorld (1996), puts aside an interesting argument: the two most dominant forces in the world are globalisation and tribalism. Or as he more provocatively puts it: McWorld and Jihad. According to Barber, neither of these two contend forces are good for a democratic world. In fact, the crucial victory of one over the other get out rent to a dictatorship of one kind or another. The outgo thing that can happen is for the two to quell at odds and evenly balanced.

Barber defines McWorld in the same instruction that Ritzer does: a method of doing business where efficiency, predictability, calculability, and control over all processes are of prime importance. This is the world of Western technology and industry, the recovering(prenominal) system first proposed by Weber. McWorld

More insidiously, globalisation is spreading the foundational aspects of McDonaldisation and McWorld in terms of rationalisation. For example, instead than people taking their time to eat, and eating in comfort, the process now calls for maximum efficiency, the optimum method "for sorrowful us from a state of existence hungry to one of creation full" (Ritzer, 2000, p. 9). This leads to a depersonalisation of the eating process: humans become simple automatons along a conveyor belt, moving forward one at a time to place their order for pre-fabricated food (and no deviations allowed).

The process is a perpetuation of how many people feel about their own lives: the neglect of true family; the constant rush to get to work, to get house again; the feeling that there are no value other than what is shown in infomercials. The process besides leads to mindless repeating and a lack of any pressure to actually think things through. Just follow the process, the assembly line, the queue at the McDonald's and you will reach your desired goals.

According to Barber, those who believe in jihad are fighting against what they feel is a loss of guinea pig identity, culture, and religious beliefs. This type of society relies on the ability to remain separate and not be amalgamated. Jihad means around constant warfare betwixt one "tribe" and another, between regions. It represents a world that is split along clan lines, tribalised and fractionalised sooner than globalised. This type of society does not want to achieve mutualness with others outside the tribe. They are not interested in cooperation. only those things might lead to contamination. Instead, they offer a sense of being part of a closely-knit community and a feeling of solidarity.

thither is little doubt that globalisation in the form of American rationalisation of all processes is an attractive pickaxe for many people. This option will definitely lead to homogeneity when it comes to culture. It will also lead to a way
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