Social Class

Page |1 MODULE 7.4: genial CLASS AND MOBILITY, LIFESTYLE ANALYSIS 7.4.1 Meaning of a hearty division 7.4.2 favorable Class and Social Status 7.4.3 Social Class Categories and life-style Categories 7.4.4 Social Class Mobility 7.4.5 Lifestyle Analysis 7.4.6 The Measurement of Social Class 7.4.7 relevance of Social Class for a Marketer Page |2 LESSON 34 tender CLASS AND MOBILITY, LIFESTYLE ANALYSIS Instructional Objectives: After uttermost of this lesson, the student shall know about: 7.4.1 Meaning of a Social Class 7.4.2 Social Class and Social Status 7.4.3 Social Class Categories and Lifestyle Categories 7.4.4 Social Class Mobility 7.4.5 Lifestyle Analysis 7.4.6 The Measurement of Social Class 7.4.7 Relevance of Social Class for a Marketer 7.4.1 MEANING OF A SOCIAL CLASS: People may be placed on different positions on a continuum or a cheat on; the continuum, in fact is divided into specific social furcatees, or strata. Thus, people in a society may be placed in different strata based on their status; separately of these strata may be referred to as social class.

Schiffman defines social class as the division of /members of a society into a hierarchy of obvious status classes, so that members of each class have relatively the same status and members of all other classes have either more or less status. 7.4.2 SOCIAL CLASS AND SOCIAL STATUS: Social class is measured in basis of status; a person belonging to a particular(a) class is said to hold status similar to members of that class. So social class is defined in terms of the aggregate of status the members of a particular class relatively have, in comparison with members of other social classes. Broadly speaking, the stratification into varied social classes, is done on the bases on three factors, viz., wealth (economic assets) military unit (ability to exert influence over others) and prestige... If you want to get a wide of the mark essay, order it on our website: Orderessay

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