By calling rancid the pic contest a workweek ahead of its scheduled remainder, Had the executives given into unreasonable drive or had they acted responsibly? By calling off the photo contest a week ahead of its scheduled conclusion the executives was a right decision because: 1) They were responding to a need of a majority of its costumers and this must have increased the loyalty of the costumers when they matte up the instal care most their opinions 2) The contest had reached its target by increased knowingness of the products through some university and the last week wouldn’t have increase the awareness more than what the fellowship gained throughout all the elapsed time 3) The calling off itself is a news that improved the awareness again about the campaign so beside that it was not a loss, it can be considered a gain. Did they forgo the probability of using genial media in its true sense by not taking the visualise of participants of the contest into account? Should they conserve to try to use social media as part of their marketing? And if so how?
Sure they shall continue to use social media as Molson didn’t forgo the opportunity of using the social media because: 1) Molson already built a simple segment of audience from social media users as for many weeks many participant joined the contest and dish outd photos and those already like the contest even after the closure they go forth be waiting a new contest from the same company because they already tried and shared in the previous one 2) The awareness is high now between the participant and the non participant and this will ensure a high percent of participation in the next contest 3) The audience who were against the first contest will share or at least browse and look in the next contest by curiosity How would they combat the challenges they had encountered with the face-book promotion, and what different challenges they foresee? Whether future attempts of Molson with social media would bear...
Sure they shall continue to use social media as Molson didn’t forgo the opportunity of using the social media because: 1) Molson already built a simple segment of audience from social media users as for many weeks many participant joined the contest and dish outd photos and those already like the contest even after the closure they go forth be waiting a new contest from the same company because they already tried and shared in the previous one 2) The awareness is high now between the participant and the non participant and this will ensure a high percent of participation in the next contest 3) The audience who were against the first contest will share or at least browse and look in the next contest by curiosity How would they combat the challenges they had encountered with the face-book promotion, and what different challenges they foresee? Whether future attempts of Molson with social media would bear...
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