McDonalds has for decades maintained an extensive advertising campaign; McDonalds spend everywhere two billion dollars each year on advertising. In addition to the usual media (television, radio, and newspaper), the company makes significant use of billboards and signage, sponsors fast events from ranging from Little League to the Olympic Games, and makes coolers of orange drink with their logo available for local events of all kinds. Nonetheless, television has always vie a central role in the companys advertising strategy. by dint of the use of all these different types of Medias the company bombards their main localise group: children. Many parents object strongly to the influence this has everyplace their own children. McDonalds argue that their advertising is no worse than anyone elses and that they lodge to all the advertising codes in each country.
Firms ilk McDonalds in general tend to advertise for four reasons:
To make consumers witting of a new harvesting
To remind consumers somewhat an present product
To mold to stop buying from rivals
Improve the image of a business.
Where companies like McDonalds advertise depends on three things:
The target audience- mainly children, on that point ads must colorful (attractive)
Size of the market
Size of advertisement figure
The purpose of depends on whether the firm wants to persuade the audience or whether they want to inform the audience. Informative adverts tend to describe the product and its attributes. On the other hand persuasive adverts want throw the consumer that they should buy their product. They dont always talk about their negative sides as it puts off the consumer from buying it.
Advertising has its advantages and disadvantages, its advantages cosmos:
Advertising gives people information and...If you want to get a full essay, order it on our website: Orderessay
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