MARRIOTT ROOMS FORECASTING
A hotel room is a perishable good. If it is sluggish for one night, the revenue is lost forever.
Linda Snow was commenting on the divulge of capacity utilization in the hotel business. On the other
hand, the customer is business leader with us. We go to great pains to avoid telling a customer with a
taciturnity at the front desk that we dont have a room for him in the hotel.
As reservation manager of one of Marriotts hotels, Snow faced this tradeoff constantly. To
complicate the matter, customers often booked reservations and then failed to show, or cancelled
reservations reasonable before their expected arrival. In addition, some guests stayed over in the hotel extra
days beyond their original reservation and others checked come forth early. A key aspect of dealing with the
capacity-management problem was having a good forecast of how many suite would be necessary on
any future date. It was Snows responsibility to progress to a forecast on Tuesday afternoon of the
number of rooms that would be occupied each day of the next calendar week (Saturday through Friday). This
forecast was used by almost any department within the hotel for a variety of purposes; now she
ask the forecast for a decision in her own department.
Hamilton Hotel
The Hamilton Hotel was a large downtown business hotel with 1,877 rooms and abundant
meeting seat for groups and conventions. It had been built and was operated by Marriott Hotels, a
company that operated more than 180 hotels and resorts ecumenic and was expanding rapidly into
other lodging-market segments. Management at the Hamilton reported on a regular basis to Marriott
Corporation on both occupancy and revenue performance.
This geek was prepared by Larry Weatherford, research assistant, under the supervision of professor Samuel E. Bodily. It
was written as a basis for class word of honor rather than to illustrate effective or ineffective discussion of an administrative
situation. Copyright © 1989 by the...If you want to get a salutary essay, order it on our website: Orderessay
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