Yuliya Rudenko
BUSA 460, International Marketing
Dr. Merlin Simpson
November 12, 2007
Cultural Norms, Fair & Lovely and Advertising
Introduction
Many different companies pronounce their best to advertise their harvest or service to drag potential nodes. They use different strategies by emphasizing that by using their special(prenominal) crossway or service their customer life will be better or level off change. In comparison, marketers show how unhappy people would be without their products or service. Some customers are attracted to that kind of advertisement, but often those products or services fail to bring the happiness that is promised. Advertisement such as this are used to manipulate the minds of consumers by show the potential customers how it would change their life after the purchase. It is important to marketers and consumers alike to advertise the product itself and not the consequence of using that specific product or service.
Indian Cosmetic Market
In India thither is a large demand for cosmetic products. Total Indian beauty and cosmetic market size currently stands at U.S. $950 million and showing growth between 15-20 percent per year.
The boilersuit beauty and wellness market that includes beauty services stands at about $2,680 million. (Bhattacharya, 2007) One can easily see that mall and high class Indian people spend a large portion of their money in cosmetic product or service. According to the latest Euromonitor report the Indian alter cosmetic market stands at $4113.4 million and skin sell at $346.9 million (Bhattacharya, 2007). If properly marketed and advertised, any cosmetic product will be successful within the India Market.
HLL
Fair & Lovely, a branded product of Hindustan Lever, LTD (HLL) touted a cosmetic cream that purportedly lightens the skin the miracle workers. This product is popular in many Asiatic countries such as India and China. Many Indians have...If you want to get a full essay, order it on our website: Orderessay
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